Consumer Trends in Grain Consumption

• Trend drivers in developed countries are different from those in emerging markets and developing countries, but each can influence the other. • Grain consumption worldwide is increasing, but direct consumption is decreasing as wealth increases and animal foods are selected. • Gluten-free is needed for wheat allergy and celiac disease and related disorders but is unnecessary and expensive. It may be lower in nutrients especially dietary fiber and folate for those who do not need to adopt this diet. • Low-carbohydrate, antigrain, and other fad diets impact grain consumption. • Underconsumption of whole grains and overconsumption of grain-based desserts and snacks are trends that need to be addressed in many regions. • The selection of alternate grains and sprouted grains is another emerging trend.